Online Course - Customer Relations Management

INSEAD OnLine

Customer Relations Management

	Werner J. Reinartz more>> Associate Professor of Marketing
	Allow 3 to 4 hours for completion
	Price: € 325 + VAT

Learning Objectives:
Acquire a fundamental understanding of both the theory and application of successful CRM Evaluate how appropriate a CRM strategy is for their organisation Apply the basic marketing principals of CRM to their organisation Recognize and meet the needs of different customer types Launch, assess or advise on CRM initiatives