Arnoud De Meyer more>> The Akzo Nobel Fellow of Strategic Management Professor of Technology Management and Asian Business and Comparative Management
	Allow 3 to 4 hours for completion
	Price: € 325 + VAT

Course Structure:

Module 1: Why do we innovate?
- The threat from low-cost labour countries
- The need to create higher margins through innovative services
- The need to renew the organization
Module 2: What is innovation?
- Academic definition
- Changing the value curve
- Innovation is not invention
- Innovation means a drastic change
- The main source of innovation is listening to the customer or user
- Examples of innovation

Module 3: How to make a company change
- Pressure from the outside
- Leadership and vision
- Prepared to experiment
- A learning attitude
- The eight principles of innovation

Module 4: Managing the innovation process
- Not everyone can do everything
- Determining your innovation profile
- Building an action plan and motivating your team
Module 5: Conclusion
- Bibliography
- Quiz