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Youssef F. Bissada more>>

Emeritus Professor of Entrepreneurship and Family Enterprise
Allow 3 to 4 hours for completion

Price: € 80 + VAT

Price: € 160 + VAT (Finance is Child's Play 1 + 2 + 3)



Learning Objectives:
At the end of the course, the participant will understand:
  • The most frequently-used KPIs when assessing the performance of a business and how they are linked
  • How to find in the basic financial statements the drivers that influence the KPIs
  • The strengths and weaknesses of such indicators when managing a business
  • The cost of funds (equity and debt) needed to run a business
  • The need to make sure that the company generates enough profit to satisfy its fund providers
  • The concept of Economic Value Added (EVA)


Course Structure and content:

Course part one : Knowledge acquisition, Welcome back Happy Smarty

  • Introduction:  Set the scene
  • Chapter 1: Profitability for shareholders (Return on Equity ROE)
  • Chapter 2: Profitability of the business (Return On Capital Employed)
  • Chapter 3: The cost of capital
  • Chapter 4: The tax effect: profitability of the business after tax
  • Chapter 5: Value creation

Course part two: Implementation of knowledge acquired, simulation,. The purpose of this part is to enable the participants to implement and test the learning acquired in part one.

  • Understand & master the drivers of profitability and value creation
  •     o  EVA drivers
  •     o  Importance of small changes