Online Course - Industry Scan

INSEAD OnLine

Industry Scan

	Karel Cool more>> The BP Chaired Professor of European Competitiveness Professor of Strategic Management
	Allow 3 to 4 hours for completion
	Price: € 325 + VAT

Learning Objectives:

Assess industry structures and assess a company's profit potential
Spot barriers to profitablity in a company's cost and differentiation strategy
Calculate the evolution of a company's competitive advantage in relation to industry trends
Evaluate the long-term viability of a company's advantages
Find who in the value chain is best placed to exploit the opportunities
Determine the relative value of different competitive strategies aimed at achieving the same objective